In a collaboration with the bright minds at Topspin Media, I served as the lead UX developer on a mission to create sustainable revenue streams for musicians and filmmakers. The key to our strategy was the direct support of fans, empowered by a suite of intuitive, user-friendly web tools that we developed.
My role encompassed the design, UX, and front-end development for three highly customizable, embeddable products: a Streaming Media Widget capable of playing high-quality audio, HD videos, and displaying images from Flickr pools; a user-friendly e-commerce store that could be effortlessly integrated into any site with a single line of JavaScript; and the groundbreaking Email for Media Widget (E4M), which set the industry standard for fan acquisitions.
These widgets revolutionized how artists and their fans interact, offering new avenues for engagement and brand-building. They serve as powerful tools for artists, helping them forge meaningful connections with their audience and monetize their creative work.