As a lead UX developer for RbkCustoms by Reebok, I had the opportunity to collaborate with Fluid's extraordinary creative team to develop Reebok's groundbreaking, award-winning online sneaker configurator. This project was a tour de force in client-side rendering and production techniques, offering users a real time 360-degree view of their customized shoe designs and a nearly infinite array of customization options.
We pushed the boundaries of front-end development and architecture, creating an engaging and interactive platform for sneaker enthusiasts to create, tweak, and share their unique shoe designs with the world. In a notable highlight of the project, I had the privilege to collaborate with esteemed design technologist, John Maeda, to craft a limited edition Reebok Custom experience (pictured above). This project was not only a technological achievement but also an artistic expression in the realm of shoe design.
