CHNL

Curate what you love ❤️

Role
Co-founder / Product / Lead Designer  
Platform
Web
Contribution
Product, Design, Visual language, UX, User Research, Development, GTM Strategy, Growth hacking
Year
2012-2015
Overview

In an era of digital noise, CHNL emerged as a tool for personalized, meaningful content. We didn't just aggregate quality content into beautiful channels, we redefined how users interact with digital media. CHNL wasn't just about consumption, it was about active, community-driven curation—allowing users to collaboratively build and explore channels based on diverse interests. CHNL transformed the digital content landscape, turning it into a platform where relevance met resonance, and where every voice could contribute to a global conversation.

As a co-founder, my leadership spanned both Product and Engineering, steering a diverse team of developers, content strategists, and interns. Together, we crafted a product that resonated profoundly, attracting over 400k registered users at our zenith.

We discovered a unique niche, transforming CHNL into an in-house digital portfolio platform for ICM Partners. We tailored stunning, one-sheet channels that showcased their talent with unparalleled elegance and precision. This successful pivot culminated in an acquisition by XLR8R.com, marking a significant milestone in our journey and validating our innovative approach to content curation and presentation.